Teen Economics
Today’s teenagers are often credited, rightly or not, as being more media savvy, fickle, and critical of tacky advertising than any previous generation. They also carry around a lot more cash. These qualities result in an ever-evolving dance between marketers and teens that gets a lot of attention from adults. But 16 year old Youth Voices reporter Phenola thought she should do her own digging to find out who really has the upper hand.